Unleash Your

Strategic coaching and consulting to unlock your team’s true potential.


Even the most ambitious
leaders need a trusted guide.

As a leader, you have a lot of responsibilities. And frustrations. The right strategic coach can help with both. Culture by Design uses Patrick’s process for data-driven culture, strategy and execution coaching to prepare you to take a step toward the future by understanding exactly where you’re starting.







Meet Patrick

An executive coach, business consultant, speaker, writer and host of The Frustrated CEO podcast, he’s been problem-solving and bridge-building to transform individuals, teams and organizations for over 25 years.

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What They’re Saying

Working with Patrick Lyons of Culture By Design has helped me grow as a leader and as an individual. I can confidently say that my business is in a much stronger position today thanks to his guidance and support. If you are looking to improve your leadership skills, elevate your operations and achieve results – and you’re willing to put in the work – I highly recommend working with Patrick!

Teri Johnson

Fellner & Kuhn

Culture By Design has helped redefine who we are as a company by starting the process with who we are as employees. Patrick has a unique way of introducing change without hiding the fact that change will take time, patience, commitment, teamwork and hard work! Patrick has the ability to relate to all levels of employees by placing the emphasis on the desired outcome for the company and coaching all employees on how to reach that outcome. His guidance, calm demeanor and unwavering patience have been instrumental for our company’s culture change.

Stephanie Rourke

SouthSlope Communication

Brokers International has been working with Patrick from Culture By Design for over 4 years. Patrick has a unique ability to mesh with the culture of an organization very quickly and to assess the various personalities within that organization. He not only provided us with guidance on our strategic plan, but then recommended tools and a framework to measure our employees’ morale and the culture of the organization through an annual employee culture survey. You will not find a more dedicated person to the success of your business than Patrick!

Mark Williams

Brokers International

My boss and mentor saw me struggling with work insecurities and recommended I meet with Patrick. Agreeing to meet with him quickly became a life changing decision. He gave me new perspectives and ways to listen and understand others. He has really been able to help me see my own gifts and strengths. On an even bigger scale, I have been able to pass on some of his coaching to my co-workers. I am blessed and grateful for the opportunity to learn and grow from him!

Misty Kawasoe

Escape Lodging

From our very first interaction, it was evident that Patrick possesses a profound understanding of leadership dynamics and an uncanny ability to uncover hidden potential all while genuinely wearing his heart on his sleeve. His keen insights and thought-provoking questions consistently pushed me out of my comfort zone, encouraging me to see situations from new angles and explore innovative solutions. His guidance was never about simply providing answers but rather empowering me to discover my own. Patrick is, without a doubt, the best in the business of executive coaching and exactly who every executive needs on their team.

Karisa Malchow

OBI Creative

We have so many things to thank Patrick for! When it comes to communication, we are better at listening, sharing, emptying, understanding, pausing and responding. We are armed with tools to implement our plan, problem solve, interview and make RRG stronger and more successful. I think I can speak for everyone in saying that Patrick’s lessons were not only valuable in the workplace but will help improve our personal lives as well.

Stephanie Stewart

Robbins Realty Group

Frustrated CEO

Candid conversations and proven processes for greater influence, action and success. Radical personal and professional change start here.

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